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One in four female small business owners has taken a pay cut in the past year, according to new research.<br/><br/>The survey of 1,000 female small business owners examined how their experience has shifted in the past year and found that the down economy has forced a quarter of these business owners to cut their own pay to keep their businesses afloat.<br/><br/>For those small businesses that have been open for at least a year, many have also raised the price of their product or service (37%), and more than a quarter are actively seeking less expensive resources (27%).<br/><br/>Conducted by Talker Research for Office Depot, the survey found that 53% of female business owners said the past year has been the hardest for their business.<br/><br/>In 2023, respondents expressed challenges with funding (42%) and growing their business (30%), which continue to be the top struggles this year (39% and 30% respectively).<br/><br/>Experiencing fatigue was more of a pain point last year (23%), while marketing is proving to be a greater challenge this year (25%).<br/><br/>However, hard work has paid off for many female small business owners this year, allowing them to reach their 2023 goals: growing profit (goal of 59%, achieved by 26%), gaining more customers (goal of 53%, achieved by 41%) and expanding their business (goal of 28%, achieved by 12%).<br/><br/>And to keep the momentum going, respondents predict they’ll continue to uplevel and succeed through continued revenue growth (63%), gaining more customers (54%) and business expansion (27%). <br/><br/>But success is also about a lot more than dollars and cents. Twenty-one percent of respondents said success is all about making a positive impact in their community and a fifth (21%) included innovation as a success marker.<br/><br/>And while the next year looks to be more positive for female small business owners, there will still be challenges to overcome, with inflation (39%) and funding (25%) serving as the top concerns.<br/><br/>To overcome these challenges, female SBOs are throwing themselves into their work more often — but how much is too much?<br/><br/>Work-life balance improvements have slowed by 15% since last year, as only this year, 58% said their work-life balance has improved since becoming a business owner, compared to 73% who said the same last year.<br/><br/>Women surveyed feel they need to choose between their family and their profession multiple times every month, while one in eight feel this way every week.<br/><br/>And overall, 42% said being a business owner has made it more difficult to balance their outside work responsibilities.<br/><br/>To better balance their work and family life, those surveyed are committed to “cutting back on working hours,” “taking time for quiet reflection” and “being willing to take a day off as necessary.”<br/><br/>For respondents who set up their business in the last year, top reasons include wanting to be one’s own boss (59%), deciding to pursue a passion or hobby (46%) and drive to put an idea into action (41%).

Survey reveals how female small business owners measure success

⏲ 1:18 👁 3.5M

savagegeese

Lexus LC500 GSF and RCF | The End of the V8?

⏲ 26 minutes 42 seconds 👁 195K

TEDx Talks

The Future of Consumer Marketing: Zero Party Data | Swish Goswami | TEDxTrinityBellwoods

⏲ 12 minutes 40 seconds 👁 2K

Two new Burnley branded lorries have unveiled been unveiled following a Burnley Bondholders event this morning at Fagan & Whalley on Burnley Bridge Business Park.

Two new Burnley branded lorries unveiled

⏲ 1:17 👁 250K

Integress

F VS F | WHY I CHOSE THE RC F OVER THE GS F

⏲ 4 minutes 34 seconds 👁 13K

SaaStr

Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge

⏲ 27 minutes 53 seconds 👁 5.1K

This is a preview of what a mobile ordering app designed for G S F Birmingham and powered by SwiftCloud could look like. Your customised app could be live in just 8-12 weeks so visit www.swiftcloud.co.uk to book a demo.This video has been prepared specifically for the team at G S F Birmingham and not for general marketing purposes.It will be deleted in due course but contact sales@swiftcloud.co.uk to have it deleted immediately

G S F Birmingham - Mobile App Preview - GSF7970W

⏲ 1 min 94 sec ✓ 03-Apr-2021

P 4 Property

Be Careful to Invest in this area of Surjani Town

⏲ 2 minutes 45 seconds 👁 28.3K

Craig Peloquin

Glissandra's GSF - A simple explanation

⏲ 1 minute 58 seconds 👁 117

Get ready for a dose of hilarious irony in this viral video! You won't believe your eyes as you witness a Specsavers van itself stuck right on top of a bollard!This incredible (and slightly embarrassing) fail is sure to leave you chuckling<br/><br/>Video ID: WGA262530<br/><br/>#specsaversvanfail #viralvideo #hilarious #irony #unexpectedhumor #incrediblefail #funnycommercials #drivingfailscompilation #brandingfails #funnycoincidences #cantcontainmylaughter #toofunny #wheresthespecs #eyecarefail #youdontneedglasses #youdobetter #neverletthememego #oops #marketingfail #positivevibes #weareallhuman<br/>

The IRONY is REAL! Specsavers Van Needs... Specsavers?!

⏲ 0:11 👁 80K

CFIG FCEI

GSF 2023 Testimonial - Michael Ngsee Stong's Market

⏲ 1 minute 13 seconds 👁 190

Amplify EventMarketing - EventMarketing u0026 Live

GsF Sporttalent man MI Marketing

⏲ 2 minutes 24 seconds 👁 1

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