_new-south-china-mall-living-city-full-30min-version.jpg "New South China Mall, Living City (Full 30min version) from mall Video Screenshot Preview")
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⏲ Duration: 18 min 3 sec
✓ Published: 17-Dec-2012
✓ Published: 17-Dec-2012
Description:
Six years after the 2005 opening ceremony of the South China Mall, its 892,000 square meters still afford it the title of the largest shopping centre in the world. Yet less than 1 per cent of the 2,350 planned shops are occupied. Five escalators are running in this megalomaniac project that has burst onto the former farmlands of Dongguan's suburbs, in the rich southern province of Guangdong.nFilm shot for the exhibition Utilitas Interrupta, during the EXD11/Experimenta Design Lisbon Biennale 201
Six years after the 2005 opening ceremony of the South China Mall, its 892,000 square meters still afford it the title of the largest shopping centre in the world. Yet less than 1 per cent of the 2,350 planned shops are occupied. Five escalators are running in this megalomaniac project that has burst onto the former farmlands of Dongguan's suburbs, in the rich southern province of Guangdong.nFilm shot for the exhibition Utilitas Interrupta, during the EXD11/Experimenta Design Lisbon Biennale 201
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