_mountain-dew-history.jpg "Mountain Dew History from cola move Video Screenshot Preview")
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⏲ Duration: 15 sec
✓ Published: 04-Jul-2009
✓ Published: 04-Jul-2009
Description:
As part of Mountain Dew’s new logo launch, the brand team at Pepsi asked us to conceive, direct and produce a short animation exploring the evolution of the Dew Brand. We decided to take a walk through history (packed with historical taglines), starting with Dew’s country roots as a moonshine mixer and getting progressively more urban as we move to modern times. And all in 15 seconds!nnnCREDITS:nnDirected by BucknCreative Directors: Orion Tait, Thomas SchmidnProducer : Erica HirshfeldnAssoci
As part of Mountain Dew’s new logo launch, the brand team at Pepsi asked us to conceive, direct and produce a short animation exploring the evolution of the Dew Brand. We decided to take a walk through history (packed with historical taglines), starting with Dew’s country roots as a moonshine mixer and getting progressively more urban as we move to modern times. And all in 15 seconds!nnnCREDITS:nnDirected by BucknCreative Directors: Orion Tait, Thomas SchmidnProducer : Erica HirshfeldnAssoci
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