_siemens-home-appliances-brand-identity-film-ar-version.jpg "Siemens Home Appliances - Brand Identity Film (AR Version) from ann geiger Video Screenshot Preview")
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⏲ Duration: 1 min 9 sec
✓ Published: 05-Jul-2015
✓ Published: 05-Jul-2015
Description:
In December 2014 we teamed up with Heimat Hamburg and giraffentoast to bring to life the new interactive brand identity film for Siemens Home Appliances. A spatial installation with a theatrical stage utilising anamorphic 3d mapping technology and a clever camera tracking system, that could transform into very believable ever changing worlds, visible only for one spectator: The camera. It was quite important that this vast amount of technology in use would be there to serve the user, instead of
In December 2014 we teamed up with Heimat Hamburg and giraffentoast to bring to life the new interactive brand identity film for Siemens Home Appliances. A spatial installation with a theatrical stage utilising anamorphic 3d mapping technology and a clever camera tracking system, that could transform into very believable ever changing worlds, visible only for one spectator: The camera. It was quite important that this vast amount of technology in use would be there to serve the user, instead of
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