_interview-cifa-driving-membership-engagement-through-targeted-marketing-communications.jpg "Interview - CIFA - Driving Membership Engagement Through Targeted Marketing Communications from the chartered institute of marketing cim Video Screenshot Preview")
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⏲ Duration: 4 min 7 sec
✓ Published: 06-Jul-2015
✓ Published: 06-Jul-2015
Description:
In this Video Insight we interview Amanda Forster, Standards Promotion Manager, at the Chartered Institute for Archiologists (CIfA). nnAmanda introduces the key membership segments of this recently Chartered professional body and outlines how the organisation is taking a more segmented/targeted approach to member communications and marketing.nnAmanda outlines how the Institute is maximising/optimising this activity through a multi-channel approach that has harnessed Chartered status and incorpor
In this Video Insight we interview Amanda Forster, Standards Promotion Manager, at the Chartered Institute for Archiologists (CIfA). nnAmanda introduces the key membership segments of this recently Chartered professional body and outlines how the organisation is taking a more segmented/targeted approach to member communications and marketing.nnAmanda outlines how the Institute is maximising/optimising this activity through a multi-channel approach that has harnessed Chartered status and incorpor
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