_evoque-mystyle-case-film-land-rover-china.jpg "Evoque MyStyle Case Film Land Rover China from imgsrc Video Screenshot Preview")
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⏲ Duration: 1 min 20 sec
✓ Published: 12-Mar-2013
✓ Published: 12-Mar-2013
Description:
“Evoque MyStyle” was an engaging digital platform that created real social currency during the Great British hype during the 2012 Olympics. In a three-phase campaign we communicated both style and substance of the Range Rover Evoque, dialed up our British heritage during the Olympic games and invited netizens to show us their interpretation of British style via a Weibo (China’s Twitter) contest. “What’s your style?” was an interactive personality test that resulted in a uniquely conf
“Evoque MyStyle” was an engaging digital platform that created real social currency during the Great British hype during the 2012 Olympics. In a three-phase campaign we communicated both style and substance of the Range Rover Evoque, dialed up our British heritage during the Olympic games and invited netizens to show us their interpretation of British style via a Weibo (China’s Twitter) contest. “What’s your style?” was an interactive personality test that resulted in a uniquely conf
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