Universal Media Identifiers and their Role in Enabling Scalable Advanced TV Services from umid Watch Video
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⏲ Duration: 23 min 62 sec ✓ Published: 07-Jun-2011
Description: The benefits of unique identifiers are undisputed. Books, music and software are just a few content types that have widely adopted global identifier standards. Many years into the shift from analog/physical media‐based to digital and file‐based workflows, the entertainment industry is moving to adopt Universal Media Identifiers (UMID) for assets moving across the supply chain, including movies, TV shows and advertising. This session will feature experts from various players in the broadcast
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)