Do Americans know how to eat healthy? from lactose free foods recipe Watch Video

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✓ Published: 07-May-2024

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Thirty percent of Americans admit to buying healthy foods just because they’re trendy, according to new research.<br/><br/>A survey of 2,000 adults looked at their food purchasing practices and found that 65% rate their grocery shopping habits as at least somewhat healthy.<br/><br/>When stacked up against other priorities, however, healthiness (18%) came fourth, surpassed by cost (64%), quality (36%) and personal and household preferences (19%).<br/><br/>Conducted by Talker Research for Zeal Creamery, the survey found that still, 82% opt for products that use “healthwashing” terms — labels intended to convey a product’s health benefits — like “multigrain” (33%), “sugar-free” (30%) and “organic” (27%).