Trace Cohen #5 - Systemic Thinking Jay Z + Bing case study from bing with microsoft edge Watch Video
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Description: Trace Cohen nSVP, Strategy - Riney / Publicis ModemnnFollowing an early career as a copywriter with Grey in South Africa, Trace launched Levi's award winning website with FCB in 1995, a site that set the stage for building branded experiences online. Over the next 15 years Trace has led the digital experience strategy for brands such as Sega, Toyota, Cisco, Dockers, Singapore Airlines, the Olympics and Napster to name a few.She has been at the leading edge of social media and founded and
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