Marty Gage at IIT Design Research Conference 2008 from meaning of merged in business Watch Video
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⏲ Duration: 21 min 89 sec ✓ Published: 18-May-2010
Description: Insight translation: bridging the gap between research and designnnIf design is problem solving, then design research is problem seeking. Expressing these design problems or opportunities in a meaningful and inspirational manner can be the difference between great design thinking and wasted time and money. Insight translation provides anclear transition from customer meaning to product attributes – focusing team creativity for market success.nnThis presentation will demonstrate examples of ins
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)