PA Takeover Walkthrough at Flux Ponce City Market (2019) from disney on ice radio city music hall Watch Video
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Description: During the four days of FLUX:Ponce City Market, curator and artist Ben Coleman staged a PA Takeover, hijacking Ponce City Market’s PA system, and creating unexpected points of departure from the typical shopper experience.nnSound design has been used in retail spaces for decades in very specific ways, to put us in a gentle kind of hypnotized state, to create a world separate from our typical experience, crucially, a world where we are more likely to linger and spend. nnPA Takeovers create mome