_uber-safety-blue.jpg "Uber Safety Blue from mega 660 Video Screenshot Preview")
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⏲ Duration: 6 sec
✓ Published: 13-Sep-2018
✓ Published: 13-Sep-2018
Description:
Since Uber operates in 660+ cities globally, encompassing bikes, tuk-tuks and flying cars, it needed a holistic brand system to accommodate them all. We worked alongside both product and marketing across five mega-regions globally to create a universal ‘beyond-simple’ brand — instead of pursuing a complex identity system, localised through colour and pattern. Key parts of the brand included a bespoke typeface, designed for hyper-legibility across 13+ languages; driver-centric stories told
Since Uber operates in 660+ cities globally, encompassing bikes, tuk-tuks and flying cars, it needed a holistic brand system to accommodate them all. We worked alongside both product and marketing across five mega-regions globally to create a universal ‘beyond-simple’ brand — instead of pursuing a complex identity system, localised through colour and pattern. Key parts of the brand included a bespoke typeface, designed for hyper-legibility across 13+ languages; driver-centric stories told
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