_hub-international-brand-manifesto.jpg "HUB International - Brand Manifesto from neal new videos Video Screenshot Preview")
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⏲ Duration: 70 sec
✓ Published: 01-Mar-2018
✓ Published: 01-Mar-2018
Description:
The culmination of an extensive rebranding process, this project’s goal was to bring to life HUB’s new corporate vision and value proposition. Our brief was to avoid the clichés of stock-footage-soup corporate videos and produce something “beautiful, emotional and metaphorical.” nnWe took an underutilized element of HUB’s core visual brand — the dot-matrix pattern — and extrapolated it into a digital landscape of 4,000+ tubular pins, all individually manipulable. As the video’s
The culmination of an extensive rebranding process, this project’s goal was to bring to life HUB’s new corporate vision and value proposition. Our brief was to avoid the clichés of stock-footage-soup corporate videos and produce something “beautiful, emotional and metaphorical.” nnWe took an underutilized element of HUB’s core visual brand — the dot-matrix pattern — and extrapolated it into a digital landscape of 4,000+ tubular pins, all individually manipulable. As the video’s
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