_mtv-international-brand-refresh-network-identity-amp-branding.jpg "MTV International Brand Refresh - Network Identity & Branding from our production company Video Screenshot Preview")
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⏲ Duration: 2 min 31 sec
✓ Published: 18-Mar-2012
✓ Published: 18-Mar-2012
Description:
Triggered by the new MTV logo, the focus of the brand refresh was to build non the stand-out characteristics of the first-ever global rebrand in 2009. nnAt its core is a closer alignment of the brand to our show content as well as na design evolution across all media. Essentially a flexible brand tool kit – nsmart and adaptable, whilst still full of personality.nnArt Directors: Carlos Carrasco, Dylan GriffithnCreative Director: Roberto BagattinAssociate Creative Director: Anna CaregnatonIn-hou
Triggered by the new MTV logo, the focus of the brand refresh was to build non the stand-out characteristics of the first-ever global rebrand in 2009. nnAt its core is a closer alignment of the brand to our show content as well as na design evolution across all media. Essentially a flexible brand tool kit – nsmart and adaptable, whilst still full of personality.nnArt Directors: Carlos Carrasco, Dylan GriffithnCreative Director: Roberto BagattinAssociate Creative Director: Anna CaregnatonIn-hou
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