_game-nifty-50-year-celebration.jpg "Game_Nifty_50 year celebration from beyonce diva live Video Screenshot Preview")
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⏲ Duration: 30 sec
✓ Published: 06-Jul-2020
✓ Published: 06-Jul-2020
Description:
“For Game’s 50th birthday we wanted to craft a TVC that celebrated South African’s and the idiosyncrasies of our culture. It’s a tribute to all the savvy shoppers out there. The character at the heart of this needed to be not only be in line with this idea but be instantly recognisable. We landed on that Auntie we all know that can tell you all about all the good deals in town - you know the queen of the two for one special. But her essence also needed to make the whole thing playful and
“For Game’s 50th birthday we wanted to craft a TVC that celebrated South African’s and the idiosyncrasies of our culture. It’s a tribute to all the savvy shoppers out there. The character at the heart of this needed to be not only be in line with this idea but be instantly recognisable. We landed on that Auntie we all know that can tell you all about all the good deals in town - you know the queen of the two for one special. But her essence also needed to make the whole thing playful and
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